Meaning of the word Sterba

Sterba, a word used to describe "a large entrance, an opening, a portal" in the Bohemian language from about 2,000 years ago.

Introduction to the Sterba Portal

Currently, worldwide, many businesses, institutions, organizations and even individuals face a problem when trying to introduce their various online presence to their target audience.

There are many social media platforms offering differing services, and being on many of these is important for a multifaceted online presence.

For the sake of simplicity, most social media platforms offer a way to jump directly to a particular listing by the way of tags, or handles. This is the word or username one can put behind the service web address, to jump directly to a specific page.

Examples:

YouTube

youtube.com/@wordtag

Twitter

t.co/username

Facebook

fb.me/username

Instagram

instagram.com/username

linkedin.com/in/username

VK (Russian social media)

vk.cc/username

In addition to their presence on the various social media sites, custom websites are also created. These websites can be accessed by typing their address, such as internationalbank.com.

What is the problem?

Many businesses, food establishments in particular, may also have web pages with information such as menus, etc. listed on the various competing food delivery service websites. A restaurant offering delivery may have two dozen genuine, valid and competing online pages for their business when a search engine is used.

Even large banks and international businesses have a problem. They may end up with different usernames or tags for each of the social media sites, being able to only get whatever username has not yet been taken when they join the particular service. Additionally, many international companies maintain different websites and unique social media presence for different continents and languages.

Basically, both for entities large and small, there is not only a multitude of online presence, but the way to get to them is inconsistent. Different account tags, usernames, various domain names, etc. for the different services and for the different audiences.

What is the solution?

Sterba Portal offers a completely free service where everyone may request a page where all of their online presence may be kept track of in an organized manner.

Every Sterba listing can have all of the social media mentions, all the websites and all the services offered - everything listed on one page. In addition, links to outside resources can be maintained for event calendars, media repositories, photo albums, related services, media mentions, etc.

The address of their location or even multiple locations, along with the various contact information for each can be listed and displayed on the map. Hours of operation, description and announcements can all be maintained on the same page.

A Sterba Portal listing is essentially a one-stop-shop, a center for all things related to those being listed.

Each listing on Sterba is assigned a unique QR code, a graphic which can be downloaded and used on business cards, documents, fliers, menus, window decals. A short URL (or a website address) is also given, which may be used with a unique tag.

Example:

Sterba

sterba.cc/something

One QR code, one short web address that contains all online presence. No need to list the various online services with inconsistent usernames or tags among them.

The page the visitor sees when going to that address or when using the QR code will be a page with information about the business being listed, with no confusing menus or links to other sites. Just a page containing all the information and one link at the bottom to the main page of Sterba. No list of competitors, no suggested related listings, no advertisements, nothing. Just the data.

How does this work?

Sterba representatives on a world-wide basis, can educate everyone on the benefits of using the Sterba Portal.

It is super easy for a listing to be edited. Each will contain a not publicly visible email address that is authorized to edit. At a time when information needs to be added or updated, one simply visits the entry, clicks on "Edit this page" on the bottom and enters their email address. If it matches the authorized email on record, a message with an authorization link is sent. Authorization links may be bookmarked for easy updates.

Delegating the editorial task can be done by simply forwarding the authorization email to others. An active authorization link may be voided simply by requesting a new one. No need to deal with passwords, easy to keep things secure even when work is delegated to a coworker.

The user is always provided with the short address and the QR code on the confirmation page every time the data is updated. The QR code can be downloaded and used on any marketing material.

Real estate agents, musicians, contractors, public figures, etc. Everyone can benefit from this.

How can this service be free?

All of the data maintained for the various pages is also separately topically organized in a world-wide directory. Every listing in this directory, but not on the private Sterba Portal pages, will also have an advertisement displayed next to it. The Sterba representatives benefit from income generated on the directory end.

The businesses, large and small, benefit by getting their own super useful Sterba Portal page, with no advertising, no distractions - at no charge.
Sterba monetizes the data in other ways, having the Sterba representatives benefit as well.

Intro to the Sterba Directory

sterba.co/projectintro

What ChatGPT AI thinks of the Sterba Portal

When ChatGPT AI was asked what it thinks about the Sterba Portal, this was the response:

As an AI language model, I don't have personal opinions or emotions. However, based on the information provided, it seems that the Sterba Portal could be a useful tool for businesses and individuals to manage their online presence in a more streamlined and consistent way. The ability to easily edit and update listings and delegate editorial tasks, as well as the centralized directory and absence of advertising on individual business pages, could be appealing to users. It's also interesting to see the potential for Sterba representatives to benefit financially from the directory end, while businesses benefit from having their own page at no charge. Ultimately, the success of the project will depend on user adoption and satisfaction, as well as effective marketing and outreach efforts.

Source: sterba.co/portal

Try it! See how QR codes work…

Scan this graphic off the computer screen with your smartphone camera: